Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain
Steven D. Levitt, Stephen J. Dubner
Format: PDF / Kindle (mobi) / ePub
Now in Paperback—the New York Times bestseller—and follow up to the revolutionary bestsellers Freakonomics and SuperFreakonomics—with a new author Q&A.
With their trademark blend of captivating storytelling and unconventional analysis, Steven D. Levitt and Stephen J. Dubner take us inside their thought process and teach us all how to think a bit more productively, more creatively, more rationally. In Think Like A Freak, they offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.
Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.
pretend are so strong, this may require some bravery on your part. Remember those British schoolchildren who made up answers about Mary’s trip to the seashore? The researchers who ran that experiment did a follow-up study, called “Helping Children Correctly Say ‘I Don’t Know’ to Unanswerable Questions.” Once again, the children were asked a series of questions; but in this case, they were explicitly told to say “I don’t know” if a question was unanswerable. The happy news is that the children
technical and security specs as well as food and beverage requirements. On even calendar days, the band was to be served roast beef, fried chicken, or lasagna, with sides of Brussels sprouts, broccoli, or spinach. Odd days meant steak or Chinese food with green beans, peas, or carrots. Under no circumstances was dinner to be served on plastic or paper plates, or with plastic flatware. On page 40 of the exhaustive Van Halen rider was the “Munchies” section. It demanded potato chips, nuts,
priests, David Lee Roth, and King Solomon. In this case, Zappos is operating with utter transparency; there is no trick whatsoever. The other cases are all about the trick. It is the trick that makes one party reveal himself, unaware that he is being manipulated. The Zappos story therefore may strike you as more virtuous. But using a trick is—let’s be honest—more fun. Consider the case of a secret bullet factory in Israel. After World War II, the British government declared it would relinquish
beach with her mother and brother. They drive there in a red car. At the beach they swim, eat some ice cream, play in the sand, and have sandwiches for lunch. Now the questions: 1. What color was the car? 2. Did they have fish and chips for lunch? 3. Did they listen to music in the car? 4. Did they drink lemonade with lunch? All right, how’d you do? Let’s compare your answers to those of a bunch of British schoolchildren, aged five to nine, who were given this quiz by academic researchers.
no. 20 (November 23/30, 2011); Michael H. Alderman, “Evidence Relating Dietary Sodium to Cardiovascular Disease,” Journal of the American College of Nutrition 25, no. 3 (2006); Jay Kaufman, “The Anatomy of a Medical Myth,” Is Race “Real”?, SSRC Web Forum June 7, 2006; Joseph E. Inikori and Stanley L. Engerman, The Atlantic Slave Trade: Effects on Economies, Societies and Peoples in Africa, the Americas, and Europe (Duke University Press, 1998); and F. C. Luft et al., “Salt Sensitivity and