The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time
David A. Vise, Mark Malseed
Format: PDF / Kindle (mobi) / ePub
"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.
The Google Story is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.
While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.
Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL."
young Sergey Brin left the Soviet Union with his parents when he was six. The family, fleeing anti-Semitism, was searching for greater freedom and opportunity for themselves and their son. “I left because of myself and because of his future,” said Michael Brin. Sergey had at least one family member who had been in America many years before their arrival. In a move that broke the mold for women of her day, Sergey’s great-grandmother pursued the study of microbiology at the University of Chicago.
of this is the Google homepage, considered the most valuable piece of real estate on the Internet. A quick trip to www.google.com will confirm that Google displays no advertising on this page, forgoing tens of millions of dollars in revenue and profits to give users a higher-quality search experience. The soul of the Google machine is rapid innovation, the most important subject discussed at nearly every board meeting of the firm. To Brin and Page, sustaining innovation as Google grows is their
fazed by the challenge of turning a drifting enterprise into a growing, profitable business. He had the confidence that comes with having done it before. From a standing start, Berkowitz had built the “For Dummies” book series from an obscure imprint of computer titles into a major force in the publishing industry. A technology outsider, Berkowitz intuitively grasped what many Web insiders completely missed: that the Internet had much in common with traditional media and could be viewed simply as
Jeeves had a history, to be sure, and while Berkowitz’s focus was more on the future than the past, he first set about understanding how a firm once worth billions of dollars could have stumbled, what sort of talent it had on board, and most important, how it was perceived by users. It didn’t take long for him to discover that Ask Jeeves, also known as Ask.com, had consistently failed to deliver on its promises, leaving users frustrated. Led on by marketing that suggested they could type
own official blog, Lenssen’s site and about two dozen others were listed in a section called “What We’re Reading.” It was a semiofficial coronation from the company they religiously followed. Lenssen and his fellow aficionados have devoted fan bases and growing traffic, and many are riding the wave of the Google Economy to profitability. CHAPTER 14 April Fools In the spring of 2004, with business booming and Google basking in the glow of its ever-growing popularity, Larry and Sergey prepared