The Art of Speeches and Presentations: The Secrets of Making People Remember What You Say
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Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech.
The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing – to pay attention to detail and choose your works carefully. Speech writing is and art – and art we can all learn.
When the content’s right, the confidence will follow.
In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it’s packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say.
“Does Phil Collins know what he is talking about? Here’s the answer – he isn’t just good, he is the best. It’s as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too.”—Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague
persuasion is ubiquitous in professional life and very many people need to master it. The act of making a speech is a medium that has remained essentially unchanged through the ages. The anthologies of great speeches are a reminder of the continuing power of well-arranged words but they are not necessarily the best guide to the task that you confront. A speech becomes memorable by virtue of the grandeur of the occasion it describes and most people are performing at a less exalted level. That does
not mean that we cannot still write and speak well, or that there are not certain characteristics that all successful acts of communication have in common. This book will introduce the central argument that you need to understand your central argument. That is the most important precept of all good writing. This book will help you to master the basics of the craft with reference to the following mnemonic: D: effective Delivery; E: setting Expectations; T: the central argument, known as the Topic;
their central argument and their detailed outline. This is a great discipline because it forces you to exclude extraneous material. Then, when you have a really tight two-page version, think hard about which parts of the speech are too compressed. 104 Topic Which parts now need to breathe a little? Where do you need more explanation? Where would an illustration or a story make the writing more vivid? Add in this depth at the next draft, taking the speech up to 2,000 words or so. At this point,
important dual 142 Individual meaning. A character in a play or a novel is a representation of something we recognize in the world around us, though it may be an idealized or heightened version of that reality. Even in realist fiction, in which we are meant to identify directly with the characters portrayed, they live a life which is, in fact, nothing like our own (for example, all the boring trivia of life have been deleted by the author). In ordinary speech, your character is a description
what is your speech essentially about? Tell me in a single sentence. If you can’t do that, you don’t know. And if you don’t know you aren’t ready to do a speech. Audience: who are you trying to reach? Who will be in your audience and what do they think about the topic that you are set to address? Will they be favourable or hostile to your approach? Individual: a speech should be delivered by you. It should not just be any old speech. It needs to present the best possible version of you, which is