Screw Business As Usual
Format: PDF / Kindle (mobi) / ePub
RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.
As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it.
"It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.
"It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.
"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.
"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.
"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"
For example, the typical cost of typhoid treatment is ksh1,000 per month as against ksh100 per month for an Ikotoilet. Despite the low cost to entry, the organisation is achieving sustainability through its entrepreneurial model of ‘toilet malls’ and innovative partnership with the municipalities. The Ikotoilet facilities run a build-operate-transfer (BOT) model, whereby the organisation enters into an agreement with municipal councils through which it bears the cost of constructing the Ikotoilet
absolutely essential right of every human being to be given the means to earn a living, to keep one’s self and family in food and shelter with one’s medical needs being met. It means reinventing how we live in the world to create a far more balanced, healthy and peaceful place. I believe that the revolutionary new form of Capitalism 24902 (don’t worry I will explain it later) described in this book will operate in such a socially responsible way that it will give poor people economic freedom and
Although I believed the kiters could have made it without the chase boats, I felt it unwise to take nephews, nieces and kids across the busiest shipping lane in the world and we returned to land for the day. The next day the weather was worse, so while we waited for it to break we did a little sight-seeing around the ancient town of Rye where we were staying, with its cobbled streets, secret tunnels and the ghosts of smugglers. The previous day we had provided refreshments on the beach at
that is far more harmonious with nature and prosperous for all. I have come to realise that, while we must have a sense of urgency about this message, we can’t be too zealous. People who are just trying to keep a roof over their heads and food on the table - or trying to keep their jobs - with the best will in the world really don’t have much time or energy to think too much about climate change and the demise of biodiversity, tigers, whales or lemurs. The doomsday scenario just doesn’t cut it
has been described by the New York Times as ‘part David Attenborough, part Indiana Jones’. He has gone from being a hippy from Massachusetts with a passion for yoga and yoghurt to unlocking the health secrets that plants hold and turning promotion of them into good business. His fascination for keeping people healthy and the mysterious qualities of little-known flora has led him to spend years roaming the world looking for natural herbs and medicines that can benefit people - and he’s found tons.