Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
Douglas W. Hubbard
Format: PDF / Kindle (mobi) / ePub
The ultimate guide to mining the Internet for real-time assessment of trends and data
Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away. This timely book also puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision making in business and government.
- Shows how the Internet can be used as an incredibly powerful measurement tool
- Reveals how to mine the Internet to measure and forecast business progress
- Written by leading expert in business analytics and performance management
Pulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.
when adjusted for differences in education, income, and employment status. Income gap. Income is still a strong factor in Internet access. However, the poorest people who had the lowest chance of being on the Internet also had the fastest growth. A Cornell University study showed that people who made over $75,000 per year were almost twice as likely P1: OTA/XYZ JWBT485-c03 P2: ABC Trim: 6in × 9in JWBT485-Hubbard March 15, 2011 14:38 Printer Name: Courier/Westford Emergence of the Pulse and
of social data from sources like Amazon book reviews, Twitter, eBay auctions and Facebook. His credentials in business, science, and academics give Weigend a unique perspective on this topic. His PhD is in physics and his early work as an undergraduate was at CERN where he analyzed the data coming from particle detectors. This background in the unique challenges of analyzing large amounts of data are what led him to his position as the Chief Scientist of Amazon and later to his position as
on mood, our worries about the economy, and whether we liked a particular product or movie. With over 130 million blogs on the Internet and the users of 107 P1: OTA/XYZ JWBT485-c07 P2: ABC Trim: 6in × 9in JWBT485-Hubbard March 17, 2011 18:5 Printer Name: Courier/Westford 108 Sources of the Pulse Twitter posting over 100 million tweets per day (at the beginning of 2011), sample size is not a problem. It was only 1999—a lifetime ago in Internet time—when the term “web log” morphed into
commodities. Actively traded markets are crowd-sourced streams of information that are real time and are generated by the world outside of a single business. But these are at best highly indirect measures (if any measure at all) of things like public opinion, fads, changing demographics, public health, or security threats. Managers are used to dealing with up to two of these features at a time, not all three. As I just mentioned, financial markets meet the first two criteria but not the third.
its search volume data is that the types of talent that Google likes to hire feel motivated by an atmosphere of experimentation with services like Trends. But if this service disappeared, especially after people and businesses got used to having it, there probably would be a public relations cost. Because of increasing user expectations, not only is it hard for services to discontinue what they already offer, it may become more expected for other sites to release information in the same way that