Platform: Get Noticed in a Noisy World
Format: PDF / Kindle (mobi) / ePub
Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes:
- proven strategies
- easy-to-replicate formulas
- practical tips
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed―and win big!―in an increasingly noisy world.
full-time position. I hired a virtual assistant through EAHelp.com for fifteen hours per week.2 I couldn’t be happier with my decision. • Bookkeeper. Just because you can keep your own books doesn’t mean you should. Again, this is time away from creating. Also, like a virtual assistant, you can hire someone part-time. I have someone who does this a few hours a month. Like an assistant, it frees me up to do what only I can do. • Attorney. The more successful you become, the more you will need a
I’ve been writing my blog, several readers have contacted me, asking how to get started. Believe it or not, the process is easier than you may think. Here are eight steps: 1. Determine a theme. I’m not talking about your design theme, but your content. Most bloggers take one of three approaches. Some write on whatever happens to interest them at the moment. In this sense, their blogs are truly “web journals.” Others select a single theme and stick to it. Frankly, this takes a lot of discipline.
your way to increasing your traffic and growing your home base. 102 TWENTY-NINE Create a Better About Page When I review my blog’s statistics, I am always curious to find out which posts were the most popular. To my surprise, my About page1 is always among the top ten most visited pages. Prior to engaging in the review process, I hadn’t really thought much about my About page. I viewed it as obligatory, but not really as an opportunity. But obviously anything that is getting
is. I rarely go over the limit. But if you do, it’s no big deal. Your message will just be truncated. How often should you tweet? That’s the thirty-character question. My daughter @meghmiller says, “Don’t tweet more than six times a day.” Personally, I think ten to twelve is the upper limit. Obviously, there’s a balance here. The real issue is whether or not you are adding something of value. There’s an old Jerry Seinfeld comedy routine called “Air Travel.” In it, he talks about airline pilots
had had in a long time. 6. Presence. A wow experience creates timelessness. You aren’t thinking about the past. You’re not even thinking about the future. Instead, you are fully present in what is happening now. One such perfect moment happened when I enjoyed an evening on the porch with my daughter, Mary, and her husband, Chris. We spent several hours talking and enjoying a bottle of wine together. It seemed like time stood still. 10 7. Universality. A true wow experience is nearly universal.