People Over Profit: Break the System, Live with Purpose, Be More Successful
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WALL STREET JOURNAL BESTSELLER
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Serial entrepreneur and business visionary Dale Partridge reveals seven core beliefs that create success by putting people first.
Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models.
Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace. He believes they are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.
industry for lunch near the Sevenly headquarters in Costa Mesa, California. We chatted casually about our companies and current projects while chowing down on some spicy Mexican grub at Taco Asylum. The next day, he e-mailed me to say that he thought our tagline created marketplace confusion with his organization. I didn’t agree with his assessment, but the possibility of a legal battle forced me to ask, “Is this tagline worth fighting for?” The answer was no. Our team went back to the drawing
rave about where they work. A few years ago, Clif Bar moved to a new set of digs complete with four wide-open gardens, a fleet of loaner bikes available for running errands, and a fitness center with a climbing wall, yoga room, two massage rooms, and free access to five personal trainers and nutritionists. Employees get 2.5 hours of paid gym time per week. Clif Bar’s perks don’t stop there. Every employee gets a $350 stipend for entering races and competitions and $1,000 per year for
cameras. After customers purchase our products, we ship them in quality packaging and include information about the cause they are supporting in the shipment. When our customers view the product picture online or receive a Sevenly package in the mail, we hope the experience—not just the final product—communicates a commitment to craftsmanship. If you work in a store that customers visit, what kind of experience are you creating in this space? If you’re selling goods, what does the packaging
Interface integrated the belief that generosity returns. Conducting business as usual may have been more profitable in the short term, but Interface was playing the long game. They made generous investments into better processes and products with a lower environmental impact. In addition, they have grown more generous with employees, expanding benefits packages and offering tuition reimbursement so team members can pursue educational goals. Be always sure you’re right—then go ahead. Davy
like, so we can diagnose where we are, why we are there, and how we can make necessary changes to develop the organizations and marketplace we really want to create. 1 THE HONEST ERA Captivated by Values Imagine a company that is known for unbearably long checkout lines and poor customer service. They pay their workers low wages—so low, in fact, that many of them are forced to rely on Medicaid and food stamps to survive. Then picture this company with a CEO who makes more in an hour than most