Introducing Persuasion: A Practical Guide

Introducing Persuasion: A Practical Guide

Anthony McLean

Language: English

Pages: 224

ISBN: 1848317220

Format: PDF / Kindle (mobi) / ePub

Introducing Persuasion, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way.

  • Increase your presence by knowing when to talk and when to listen
  • Develop a strategy for success by preparing, planning, and crafting opportunities
  • Save time and effort by presenting the right content in the right context
  • Make change happen by understanding what drives your audience











Show sample text content

Download sample