Googled: The End of the World As We Know It
Format: PDF / Kindle (mobi) / ePub
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle
Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
Americans who embrace underdogs like Apple that stand up to giants like Microsoft. Google’s is one of the world’s most trusted corporate brands. Among traditional media companies—from newspapers and magazines to book publishers, television, Hollywood studios, advertising agencies, telephone companies, and Microsoft—no company inspires more awe, or more fear. There are sound reasons for traditional media to fear Google. Today, Google’s software initiatives encroach on every media industry, from
assembly-line morker: author interview with Larry Page, March 25, 2008. 33 “My dad actually said to me”: Larry Page speech to graduates at the engineering school of the University of Michigan, 2005. 33 Larry Page discusses his grandfather, parents, and college years as the commencement speaker at the University of Michigan graduation ceremonies, May 2, 2009, and available online. 34 “I kept complaining”: Page in Michigan Engineer, Spring/Summer 2001. 34 he was on the orientation team: author
scientific frontier. The search engine would supplement the limited human brain. “Brin and Page,” Nicholas Carr would write years later, “are expressing a desire that has long been a hallmark of the mathematicians and computer scientists who have devoted themselves to the creation of artificial intelligence.” They were following the lead of René Descartes, the French philosopher/mathematician who four centuries ago argued that “the body is always a hindrance to the mind in its thinking,” and
and retain employees, he said. Compelling employees to drive for meals, and find parking “would be a real productivity sink ... and they’d probably not eat healthy food.” Besides, he added, waiting in line to pay would waste more time. For all its intensity, Google could be a playful place to work. The first place in the Valley Al Gore visited after he left the vice presidency in January 2001 was Google. He had championed the Internet while serving in Congress and as vice president. His first
come. He has enormous respect for his former students (and gratitude for the Google stock grants that made him a rich man), but what he saw in the Gmail debate was that Google relied so much on science, on data and mathematical algorithms, that it was insensitive to legitimate privacy fears—and, later, to fears they would dominate the search market. Winograd describes his two former students as impatient: “Larry and Sergey believe that if you try to get everybody on board, it will prevent things