Getting to Know SEO
Format: PDF / Kindle (mobi) / ePub
In Getting to Know SEO, content analyst and SEO expert Andre Kibbe gives you a solid grasp of what SEO is all about, and how it can help you generate steady and sustainable traffic to your site or product.
Search Engine Optimization, or SEO , is one of the most powerful tools you can use to get traffic to your (or your client’s) website.
As you progress through the book, you’ll learn about structuring a website for SEO , the importance of keywords, research and strategy, link building, and understanding backlinks.
By the time you reach the final page, you’ll be equipped to use SEO personally and professionally to give your websites an edge against the competition.
excessive keyword density: it looks spammy to search engines, just as it would to humans. Most links on the Internet are poorly chosen, and most people publishing content aren't savvy about keywords. If you had a web page with 100 backlinks, and every last one of those backlinks had the anchor text "cheap tires," it would seem highly unusual to say the least. A natural backlink profile would have a wider diversity of anchor text. If you use a link building network, a good rule of thumb is to use
links" by getting in touch with other webmasters and bloggers, then using a link building network for the majority of the links we need. Base Links Base links are links from medium- to high-profile sites with relative authority in their niche. It would be possible, and moderately effective, to use a link building network right from the start. However much Google would like everyone to think otherwise, its algorithm is essentially mathematical; so link building can always be systematized to
a large extent, even if the details of the process and the resources needed change over time. Base links act as your site's foundation, offering credibility signals to Google. When your site first goes live, it literally doesn't exist in Google's index. The signal that puts it on the map is a link from a site that is in Google's index, and each new link from another site provides more information to Google about the complexion of your site. If the first links come from higher-profile,
well-written, unique, and insightful? Some webmasters outsource all of their content development, but must take responsibility for it all the same. If you don’t do your own writing, be a diligent editor. Build more links. Using link building networks before getting base links creates an unstable foundation. The only solution is to get and build more and better links using the techniques in Chapter 5 for getting base links. Check for duplicate content. When two pages on the Internet contain a
tails would be "cheap blue widgets," "used blue widgets," and "blue widgets for sale." Most primary keywords have many, many long tails. The Google AdWords Keyword Tool, which we'll explore in the next chapter, will generate up to 800 long tail variations of a primary keyword in a single query. The Long Tail Long tail keywords get fewer searches, but their intent is more specific, so they tend to have higher conversion rates. Someone who types "iPod" into a search engine can be looking