Flash Winners: A New E-Commerce Model For Success
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Consumers want 24/7 service, they want to share experiences with the company whose product they consume, they want more attention, they demand knowledge of their needs before they even exist and also seek transparency on the prices.”
This is the reality. The world into which you, the e-commerce entrepreneur are stepping into. If you look at the figures from the last couple of years, 50% of the e-commerce ventures that were launched have had to close their doors within twelve months. Today, 80% of the ventures are financially hanging on a thread and cannot hope to receive capital from venture capitalists who have frozen their investments in the first rounds of these young start-ups.
In a globalised economic environment, entrepreneurs need to develop an intelligent vision of the world that surrounds them by making a clean break with the existing paradigms. This is the challenge that they will face when launching their e-commerce venture. That means building the e-commerce of the future for today’s consumers.
Flash Winners unpacks the brave and dangerous world of e-commerce for the entrepreneur. It offers a deep and nuanced understanding of the e-commerce world. With feet firmly on the ground, it also offers practical advice to enable e-commerce ventures to achieve that all-too-elusive-goal: PROFITABILITY!
wasn’t her family’s shop that should decide the products but rather the needs of the market and in the end, of the consumers. “You are in the industry of food distribution. What characterises this sector of activity are low margins offset by a very large frequency of visiting customers that are generated by the propensity of the consumer to buy fresh produce. “In fact, in tier 1 cities, an average Indian consumer goes six times a week to a grocery store, five times to a nearby shop and
existing investors in May 2014 but they didn’t stop there. In July 2014, they were once again able to raise the incredible amount of $1 billion from the same existing investors as well as the Singapore-based sovereign wealth fund GIC. “Then, the marketplace model answers to the need of competition following the arrival of Amazon into the game, which has quickly launched innovative services such as next and same day delivery, forcing its Indian competitors to do the same to avoid being seen
understand your idea,” she told me, “but if I feel that the results obtained are relevant, how can I estimate their reliabilities?” “Teju, good marketing data must give you information that allows you to make a …” I took a short break. “… marketing decision!” Teju smiled gently. “For example, in addition to the data that you will have collected in your e-commerce back-office, you can send a questionnaire to your customers to get more information on them. The reliability of the answers
entities and creating new particles, since 2013 the e-commerce market has seen 80% of its sites disappear after less than three years of existence because of the lack of profitability and the emergence of new and more robust entities with new models that are supposed to be stronger. Annihilation has taken over creation! This destruction has not put a stop to the entrepreneurs’ ambitions of success who, with greater effort and imagination have continued to power the market from all kinds
Editions – 2003 Mary Douglas and Baron Isherwood – The World of Goods – Basic Books Inc. – 1978 Franck Debos – NPI, Nouveaux Instruments Promotionnels, et promotions des marques: vers une symergie necessaire – Marketing et Communication – 2006 Sandra Forsythe, Chuanlan Liu, David Shannon and Liu Chun Gardner – Development of a scale to measure the perceived benefits and risks of online shopping – Journal of interactive Marketing Volume 20, Issue 2, pages 55-75 – 2006 Wiley