Design Is the Problem: The Future of Design Must be Sustainable
Format: PDF / Kindle (mobi) / ePub
Product design can have a tremendous impact on the world in terms of usability, waste, and resources. In Design Is the Problem, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how to ensure that design processes lead to more sustainable products and services.
"If a sustainable world is to be less about stuff, and more about people, what should designers design? Nathan Shedroff challenges designers to focus on what the experience of a sustainable world can be like. I hope every designer will read this book: they ll be inspired to learn that even as they stop creating stuff, there s still a lot of work for them to do."
John Thackara, creator of the Door of Perception conference, author of In The Bubble
"Nathan Shedroff has demonstrated a new discipline as a design deviant. He deviates from the norm of cause (perceived need) and effect (delightful fetish) to question whether we can design to fulfill experiences or true needs by crafting not what is simply less, but something different. This is an opening volley for the next new economy."
Ric Grefe, Executive Director, AIGA
"Design is the Problem illustrates that, when done intentionally and thoughtfully, design can be the solution to our most pressing social and environmental challenges. The book is a comprehensive primer for anyone interested in redesigning not just products, but the way we do business, the way we address problems, and the way we envision and forge our future."
Simran Preeti Sethi, co-host/writer of Sundance Channel s "The Green" and contributing author to Ethical Markets: Growing the Green Economy
human, natural, 33 Chapter 1 What Is Sustainability? Design Is the Problem by Nathan Shedroff Rosenfeld Media, 2009; version 1.0 and financial capital), the wider the circle of concerns, issues, and actors to involve. These are all called stakeholders and can include, in addition to those named above, any of the following: creditors, communities, government courts and departments (city, state, federal, and international), banks, media, institutional investors and fund managers, labor unions,
It’s been very recent that investment funds target specific social issues so that people and organiza48 Chapter 2 How Is Sustainability Measured? Design Is the Problem by Nathan Shedroff Rosenfeld Media, 2009; version 1.0 tions don’t transgress their goals in the pursuit of simply maximizing their funds. For example, labor unions and pension funds are realizing that investing in companies responsible for accelerating the transfer of jobs overseas isn’t in the long-term interest of their
over 300,000 miles, just like the Hummer, the final impact scores would be very similar. In itself, this is surprising to most people who don’t know about the mechanics of 6 A rebuttal from the Pacific Institute: www.pacinst.org/topics/integrity_of_science/case_studies/hummer_versus_prius.html 140 Chapter 3 What Are the Approaches to Sustainability? Design Is the Problem by Nathan Shedroff Rosenfeld Media, 2009; version 1.0 Which Is Better for the Environment—the Toyota Prius or the Hummer
ForTwo Corolla Camry Civic Prius Civic Hybrid Hummer H2 2008 .583 .748 2.167 2.867 2.191 2.943 3.621 2004 NA .732 1.954 2.867 3.25 3.25 3.027 To be sure, driving any car less, carpooling, and driving more efficiently are better solutions. On the whole, driving lighter cars made closer to home is also better. But how many customers do you know who are able to source the data for where a car is manufactured—especially when most cars are made from subassemblies from all over
planet (the sky). www.saatchis.com/birthofblue xxxi Introduction Design Is the Problem by Nathan Shedroff Rosenfeld Media, 2009; version 1.0 human needs on all levels, as well as those of other systems. Sustainability means more than all of this. It refers to human and financial issues as much as environmental ones. The systems perspective inherent in sustainability encompasses cultural impacts as well as ecological ones, financial constraints as well as physical limits, and heritage and