Cultural DNA: The Psychology of Globalization
Format: PDF / Kindle (mobi) / ePub
Develop deeper cultural intelligence to thrive in a globalized world.
Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world.
Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader.
The book addresses questions such as:
- What are the challenges for leaders from different regions as they move into onto the global stage?
- Why are Americans so positive?
- Why is China a world leader in manufacturing and India in IT?
- Why do overseas firms struggle in the U.S. market place?
- What are the emotional forces driving current events in the Middle East?
Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world’s distinct societies.
Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions’ cultural DNA influences:
- Its economic and political institutions.
- People’s underlying consumer psychology.
- The soft skills needed to lead in that environment.
- How to best release people’s potential.
- The issues that need to be managed to anticipate and solve problems before they arise
Every now and again a new book comes along, that is a must read: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes. Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.
ﬁnancial crisis that struck 1 2 Cultural DNA in 2007 has had a particularly signiﬁcant impact on the credibility of the American business model. A short while ago, America’s banks, ratings agencies, and insurance companies were seen as highly sophisticated operators in complex markets. Now many believe they had either no idea of what they were doing or were malevolently self-serving—neither judgment is ﬂattering. While the American reward culture has created enormous wealth for some, many
unconscious bias in psychology has uncovered, even people who are openly and vehemently against anything that smacks of stereotyping often show evidence of intergroup bias when their behavior is examined more closely. A legion of studies have demonstrated that when one looks at people’s actual behavior and decision making, or aspects of their reactions they cannot control, they do hold profound views about intergroup differences. If, for example, white people are shown on a computer screen
130 Cultural DNA religions have arisen in two tightly deﬁned triangles in the world. Judaism, Christianity, and Islam all arose within a stone’s throw of each other in the Arabian and Judean deserts. A few thousand miles away in North India is another small patch of the world in which Hinduism, Buddhism, Jainism, and Sikhism all arose. The three major monotheistic religions of the world all arose in the desert. A single, all-knowing God who sets the rules for life would seem to be a natural
in the 1950s by hiring a large number of British executives who set the tone for ALJ with respect to process and a meritocratic approach to the treatment of people. For a long time they used to call them the Britishers. However, one day the company owners decided that many of the executives had become complacent expats and that they had learned all they could from them. Many of the Britishers were edged out. The owners then turned to China and hired a number of senior Chinese leaders from Hong
indicating perhaps elite dominance by the Han males from the north as they moved south. While there have been repeated incursions on the margin over history—and wholesale occupation of China by nomadic tribes from the north on occasion—the underlying dominance of the Han still exists. So while there are today technically 56 ethnic nationalities in China, they are numerically dwarfed by the Han, who number 1.2 billion, by far the largest ethnic group in the world. Since this early pattern of