Blogging All-in-One For Dummies
Format: PDF / Kindle (mobi) / ePub
A complete update to the ultimate reference guide on blogging basics!
The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.
- Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
- Helps new bloggers become active and productive members of the blogging community
- Provides vital information for both hobby bloggers and those who want to build a career around blogging
Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.
text on your computer screen. Terms or words specific to blogging are italicized when they’re first introduced, and I give you definitions for them. Also, note that Web site addresses (URLs) and e-mail addresses are in monofont so they stand out from regular text. How This Book Is Organized 3 What You Don’t Have to Read Blogging All-in-One For Dummies is divided into eight minibooks. Each minibook (and each chapter within a minibook) is capable of standing on its own. Therefore, you can pick
The links in a blog allow readers to find more information either within the blog or on other blogs and Web sites. Links provide another interactive tool and allow the blogger to build relationships with other bloggers and Web site owners by sending traffic to their sites. ✦ Archives: A blog includes an archive of all posts published on that blog since its inception, making it very easy to find older posts. Blogs are highly social tools designed to build relationships and network. With a blog,
to convince her leadership team of the value of advertising on a more targeted site than it is to sell them on the benefits of advertising to one of those larger blogs. It’s unfortunate, but it’s a gap in thinking that can be difficult for advertisers to overcome. Book II Chapter 1 92 Book II: Niche Blogging Chapter 2: Benefiting from a Niche Blog Approach In This Chapter ✓ Harnessing the power of focus ✓ Getting traffic and an audience ✓ Becoming an expert ✓ Networking and growing your
business blog is well-designed, written in a professional tone, and is distinctly different in design and content from a personal blog. You can find out more about designing a business blog and creating content in Chapters 2 and 4 of this minibook, respectively. 150 Finding Companies That Do It Right Chances are good that if you don’t like something about a business blog, you’re not alone, and the same concept holds true for your own business blog. You can discover more about finding business
a Business Blog The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking about your business, products, and services outside of your Web site, you’ve hit marketing gold. Blogs are a perfect tool to achieve that goal because they’re conversational in nature. They’re also filled with personality (at least the good ones are) that encourages readers to participate and